{
  "organization": {
    "name": "Silverback Marketing, LLC",
    "brand_names": ["Silverback Marketing", "AI Readiness Kit"],
    "domain": "https://ai.silverbackmarketing.com",
    "parent_domain": "https://silverbackmarketing.com",
    "industry": "Digital Marketing / Marketing Technology / Generative Engine Optimization",
    "founded": "2007",
    "headquarters": "Queen Creek, Arizona, USA",
    "phone": "+1-888-783-1119",
    "contact_email": "info@silverbackmarketing.com",
    "description": "ROI-focused digital marketing agency and publisher of the AI Readiness Kit — 17 files that make any website understandable to AI systems.",
    "key_people": [
      {
        "name": "Russ Wittmann",
        "role": "SVP of Technology",
        "profiles": ["https://www.linkedin.com/in/russwittmann/", "https://x.com/russwittmann"]
      }
    ],
    "social_profiles": [
      "https://www.linkedin.com/company/silverback-marketing",
      "https://github.com/silverbackmarketing/ai-readiness"
    ],
    "last_updated": "2026-08-12"
  },
  "products": {
    "categories": [
      "AI Readiness Files",
      "AI Readiness Skill",
      "MCP Server",
      "Documentation & Guides"
    ],
    "named_products": [
      {
        "name": "AI Readiness Kit",
        "type": "File framework",
        "description": "17 purpose-built files across 7 categories, deployed at a website's root so AI systems understand and represent the brand accurately.",
        "license": "MIT (free, open source)",
        "url": "https://ai.silverbackmarketing.com/"
      },
      {
        "name": "AI Readiness Skill",
        "type": "Agent skill",
        "description": "Packaged workflow that instructs a coding agent to research a domain, classify the business, and generate all kit files with site-specific content.",
        "url": "https://github.com/silverbackmarketing/ai-readiness"
      },
      {
        "name": "AI Readiness MCP Server",
        "type": "API / MCP server",
        "description": "Hosted Model Context Protocol server (Streamable HTTP, no auth) exposing 6 tools, 2 resources, and 1 prompt for generating and managing AI readiness files.",
        "endpoint": "https://ai.silverbackmarketing.com/api/mcp",
        "openapi": "https://ai.silverbackmarketing.com/openapi.yaml",
        "tools": [
          "generate_ai_readiness_files",
          "list_output_files",
          "get_file_spec",
          "get_skill_instructions",
          "get_site_classification_guide",
          "generate_rag_jsonl"
        ],
        "resources": ["ai-readiness://skill", "ai-readiness://file-specs"],
        "prompts": ["generate-ai-readiness"]
      },
      {
        "name": "AI Readiness Guide",
        "type": "Documentation",
        "description": "Plain-English reference explaining every file with analogies, available as HTML, Markdown, and PDF.",
        "url": "https://ai.silverbackmarketing.com/guide"
      }
    ]
  },
  "file_taxonomy": {
    "categories": [
      "Identity & Permissions",
      "Content Files",
      "Map & Navigation",
      "Intelligence Files",
      "Research Files",
      "Policy Files",
      "Operations Files"
    ],
    "files_by_category": {
      "Identity & Permissions": ["robots.txt", "ai.txt"],
      "Content Files": ["llms.txt", "llms-full.txt"],
      "Map & Navigation": ["ai-sitemap.xml", "sitemap.md"],
      "Intelligence Files": ["ai-entities.json", "ai-intent.json", "ai-schema.json", ".well-known/ai-plugin.json"],
      "Research Files": ["rag-index.json", "rag-index.jsonl"],
      "Policy Files": ["ai-disclosure.txt", "training-data-policy.txt"],
      "Operations Files": ["structured-data-guide.md", "manifest.json", "deployment-checklist.md"]
    }
  },
  "key_concepts": [
    {
      "name": "AI Readiness",
      "description": "Publishing structured files at a website root so LLMs and AI crawlers accurately understand brand identity, offerings, and representation rules."
    },
    {
      "name": "Generative Engine Optimization (GEO)",
      "description": "Optimizing content and structure for visibility in AI-generated answers rather than traditional search result pages."
    },
    {
      "name": "llms.txt standard",
      "description": "Open community standard (llmstxt.org) for a concise, LLM-readable markdown index of a website."
    },
    {
      "name": "Model Context Protocol (MCP)",
      "description": "Open protocol that lets AI agents connect to servers exposing tools, resources, and prompts; the kit's server uses Streamable HTTP transport."
    },
    {
      "name": "Retrieval-Augmented Generation (RAG)",
      "description": "AI technique that retrieves relevant documents before generating answers; the kit ships pre-built rag-index files for these pipelines."
    },
    {
      "name": "Markdown mirrors",
      "description": "Clean .md renderings of HTML pages served alongside them so AI systems ingest content without HTML noise."
    },
    {
      "name": "Content signals",
      "description": "robots.txt declarations (search, ai-input, ai-train) expressing how crawlers may use collected content."
    }
  ],
  "supported_ai_systems": [
    "ChatGPT (GPTBot, OAI-SearchBot, ChatGPT-User)",
    "Claude (ClaudeBot, Claude-Web)",
    "Google Gemini (Google-Extended)",
    "Perplexity (PerplexityBot)",
    "Common Crawl (CCBot)"
  ],
  "supported_mcp_clients": [
    "Claude Code",
    "Cursor",
    "VS Code / GitHub Copilot",
    "OpenAI Codex",
    "Google Antigravity",
    "Claude Desktop (via mcp-remote)"
  ],
  "case_studies": [
    {
      "name": "Rejuvenate Skin Spa",
      "industry": "Medical spa",
      "location": "Queen Creek, Arizona",
      "result": "First cited source when Perplexity answers questions about Plexr skin tightening in Queen Creek (verified July 2026).",
      "url": "https://silverbackmarketing.com/case-study/rejuvenate-skin-spa"
    }
  ],
  "priority_urls": {
    "home": "https://ai.silverbackmarketing.com/",
    "home_markdown": "https://ai.silverbackmarketing.com/index.md",
    "guide": "https://ai.silverbackmarketing.com/guide",
    "guide_markdown": "https://ai.silverbackmarketing.com/guide.md",
    "faq": "https://ai.silverbackmarketing.com/faq",
    "faq_markdown": "https://ai.silverbackmarketing.com/faq.md",
    "guide_pdf": "https://ai.silverbackmarketing.com/ai-readiness-guide.pdf",
    "mcp_server": "https://ai.silverbackmarketing.com/api/mcp",
    "mcp_setup": "https://ai.silverbackmarketing.com/#mcp",
    "openapi_spec": "https://ai.silverbackmarketing.com/openapi.yaml",
    "agent_instructions": "https://ai.silverbackmarketing.com/agents.md",
    "content_license_rsl": "https://ai.silverbackmarketing.com/license.xml",
    "security_contact": "https://ai.silverbackmarketing.com/.well-known/security.txt",
    "github_repo": "https://github.com/silverbackmarketing/ai-readiness",
    "case_study": "https://silverbackmarketing.com/case-study/rejuvenate-skin-spa",
    "publisher": "https://silverbackmarketing.com",
    "contact": "https://silverbackmarketing.com/contact/"
  }
}