{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://www.silverbackmarketing.com/#organization",
      "name": "Silverback Marketing, LLC",
      "alternateName": [
        "Silverback Marketing"
      ],
      "url": "https://www.silverbackmarketing.com",
      "logo": "https://ai.silverbackmarketing.com/images/ai-readiness-logo.png",
      "description": "ROI-focused digital marketing agency specializing in SEO, paid search, display advertising, and website design and development. Publisher of the AI Readiness Kit.",
      "foundingDate": "2007",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Queen Creek",
        "addressRegion": "AZ",
        "addressCountry": "US"
      },
      "telephone": "+1-888-783-1119",
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+1-888-783-1119",
        "contactType": "customer support",
        "url": "https://www.silverbackmarketing.com/contact/"
      },
      "sameAs": [
        "https://www.linkedin.com/company/silverback-marketing",
        "https://github.com/silverbackmarketing/ai-readiness"
      ],
      "knowsAbout": [
        "AI readiness",
        "Generative Engine Optimization",
        "llms.txt",
        "ai.txt",
        "Schema.org structured data",
        "Retrieval-Augmented Generation",
        "SEO",
        "Paid search marketing"
      ]
    },
    {
      "@type": "Person",
      "@id": "https://ai.silverbackmarketing.com/#author",
      "name": "Russ Wittmann",
      "givenName": "Russ",
      "familyName": "Wittmann",
      "jobTitle": "SVP of Technology",
      "description": "SVP of Technology at Silverback Marketing. Helping brands become the source AI cites through GEO, AIO, technical SEO, and AI search strategy.",
      "url": "https://www.linkedin.com/in/russwittmann/",
      "sameAs": [
        "https://www.linkedin.com/in/russwittmann/",
        "https://x.com/russwittmann"
      ],
      "worksFor": {
        "@id": "https://www.silverbackmarketing.com/#organization"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://ai.silverbackmarketing.com/#website",
      "url": "https://ai.silverbackmarketing.com",
      "name": "AI Readiness Kit",
      "description": "The 16 files every website needs so AI systems understand and represent your brand accurately.",
      "publisher": {
        "@id": "https://www.silverbackmarketing.com/#organization"
      },
      "author": {
        "@id": "https://ai.silverbackmarketing.com/#author"
      },
      "inLanguage": "en-US",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://ai.silverbackmarketing.com/?q={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://ai.silverbackmarketing.com/#webpage",
      "url": "https://ai.silverbackmarketing.com",
      "name": "AI Readiness | Make Your Website Understandable to AI",
      "description": "Deploy the AI Readiness Kit files that tell ChatGPT, Claude, Gemini, and Perplexity exactly who you are, what you offer, and how to represent you.",
      "isPartOf": {
        "@id": "https://ai.silverbackmarketing.com/#website"
      },
      "about": {
        "@id": "https://ai.silverbackmarketing.com/#product"
      },
      "author": {
        "@id": "https://ai.silverbackmarketing.com/#author"
      },
      "publisher": {
        "@id": "https://www.silverbackmarketing.com/#organization"
      },
      "datePublished": "2026-06-18T00:00:00.000Z",
      "dateModified": "2026-06-18T00:00:00.000Z",
      "inLanguage": "en-US",
      "hasPart": {
        "@id": "https://ai.silverbackmarketing.com/#faq"
      }
    },
    {
      "@type": "Product",
      "@id": "https://ai.silverbackmarketing.com/#product",
      "name": "AI Readiness Kit",
      "alternateName": [
        "AI Readiness",
        "The AI Readiness Kit"
      ],
      "url": "https://ai.silverbackmarketing.com",
      "description": "A set of 16 purpose-built files, delivered as a downloadable skill, that you place at the root of any website so ChatGPT, Claude, Gemini, and Perplexity understand exactly who you are, what you offer, and how to represent you.",
      "brand": {
        "@id": "https://www.silverbackmarketing.com/#organization"
      },
      "category": "Marketing Technology / Generative Engine Optimization",
      "keywords": "AI readiness, llms.txt, ai.txt, AI sitemap, RAG index, Schema.org, AI search visibility",
      "audience": {
        "@type": "Audience",
        "audienceType": "Website owners, marketers, SEO and web teams"
      },
      "offers": {
        "@type": "Offer",
        "price": "0",
        "priceCurrency": "USD",
        "availability": "https://schema.org/InStock",
        "url": "https://github.com/silverbackmarketing/ai-readiness"
      }
    },
    {
      "@type": "FAQPage",
      "@id": "https://ai.silverbackmarketing.com/#faq",
      "url": "https://ai.silverbackmarketing.com/#faq",
      "name": "Common questions about AI readiness",
      "description": "Plain-English answers about AI readiness files, deployment, and making your website understandable to ChatGPT, Claude, Gemini, and Perplexity.",
      "isPartOf": {
        "@id": "https://ai.silverbackmarketing.com/#webpage"
      },
      "publisher": {
        "@id": "https://www.silverbackmarketing.com/#organization"
      },
      "author": {
        "@id": "https://ai.silverbackmarketing.com/#author"
      },
      "inLanguage": "en-US",
      "mainEntity": [
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-what-are-ai-readiness-files",
          "name": "What are AI Readiness Files?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "They are structured files you deploy at the root of your website to tell AI systems exactly who you are, what you offer, and where to send people. They speak a format AI already understands, so assistants stop guessing about your brand based on old training data."
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-why-does-ai-readiness-matter-now",
          "name": "Why does AI readiness matter now?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "When someone wants a product recommendation, a service provider, or a straight answer, they often ask ChatGPT, Claude, Gemini, or Perplexity before they visit a website. If you are not giving those systems clear, current signals, they guess. And they often guess wrong."
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-how-many-files-are-in-the-kit",
          "name": "How many files are in the kit?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "The kit includes 17 purpose-built files across 7 categories: Identity & Permissions, Content Files, Map & Navigation, Intelligence Files, Research Files, Policy Files, and Operations Files. Each one helps AI understand and represent your site more accurately."
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-where-should-i-start",
          "name": "Where should I start?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Start with the critical files: robots.txt, ai.txt, llms.txt, and llms-full.txt. They deliver the biggest immediate impact and are what most AI systems look for first. Then add sitemaps, intelligence JSON files, policies, and operational files using the deployment checklist."
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-what-does-robots-txt-do-for-ai",
          "name": "What does robots.txt do for AI?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "robots.txt sits at the front door of your website and tells automated visitors (search engines, AI bots, and scrapers) which sections they can access. For AI readiness, it includes instructions for major crawlers like GPTBot and ClaudeBot, pointing them toward your llms.txt and ai-sitemap.xml while keeping checkout, login, and admin pages off limits."
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-what-is-ai-txt",
          "name": "What is ai.txt?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "ai.txt is your brand's introduction to every AI system on the internet. Where robots.txt controls access, ai.txt goes further. It covers what you sell, what you are known for, your authoritative topics, and the rules for what AI systems can and cannot do with your content."
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-how-is-ai-txt-different-from-robots-txt",
          "name": "How is ai.txt different from robots.txt?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "robots.txt controls access: which pages bots can crawl. ai.txt controls identity: who you are, what you offer, and your ground rules for AI use of your content. Think of robots.txt as the doorman and ai.txt as the briefing document you hand a journalist before an interview."
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-what-is-llms-txt",
          "name": "What is llms.txt?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "llms.txt is a structured text file built for large language models. It gives AI a quick map of your website: company name, description, organized sections with direct links, and the most common questions your site answers. It follows the llmstxt.org standard used by ChatGPT, Claude, Gemini, and Perplexity."
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-whats-the-difference-between-llms-txt-and-llms-full-txt",
          "name": "What's the difference between llms.txt and llms-full.txt?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "llms.txt is the cheat sheet: a quick summary an AI can scan in seconds. llms-full.txt is the deep dive with rich descriptions, detailed Q&A, and full category explanations. If llms.txt is a Wikipedia summary, llms-full.txt is the full article."
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-why-do-i-need-an-ai-sitemap-xml",
          "name": "Why do I need an ai-sitemap.xml?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "A regular sitemap lists pages and timestamps. The ai-sitemap adds what each page is about, its content type, and a plain-English summary. It is the difference between a paper road map and GPS with points of interest. AI crawlers can understand pages without fetching and parsing each one individually."
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-what-is-ai-intent-json",
          "name": "What is ai-intent.json?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "ai-intent.json maps real user questions (the things people type into AI assistants) to the best page on your website to answer each one. Without it, AI guesses which page to recommend. With it, you give AI a direct URL for every common query."
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-what-are-ai-entities-json-and-ai-schema-json-for",
          "name": "What are ai-entities.json and ai-schema.json for?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "ai-entities.json is a structured catalog of the important parts of your site: products, categories, services, and key concepts. It powers AI knowledge graphs. ai-schema.json uses the Schema.org standard to describe your organization in machine-readable format so search engines and AI systems can identify you without ambiguity."
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-what-are-the-rag-index-files",
          "name": "What are the RAG index files?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "rag-index.json and rag-index.jsonl are ready-made indexes of your site built for AI research and retrieval pipelines. When a user asks a question, AI first pulls the most relevant documents from this index before generating an answer, which keeps responses grounded in your actual content."
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-what-is-a-training-data-policy",
          "name": "What is a training data policy?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "training-data-policy.txt sets formal rules for how AI companies can use your content, including model training, RAG indexing, and commercial use. It answers a practical question every brand should decide upfront: what are others allowed to do with your work?"
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-what-is-ai-disclosure-txt",
          "name": "What is ai-disclosure.txt?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "ai-disclosure.txt is a public transparency report explaining how your organization uses AI, whether for content generation, recommendations, or customer interactions. It builds trust by answering those questions before someone has to ask."
          }
        },
        {
          "@type": "Question",
          "@id": "https://ai.silverbackmarketing.com/#faq-how-often-should-i-update-my-ai-readiness-files",
          "name": "How often should I update my AI readiness files?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "It depends on the file. Update llms.txt and sitemaps monthly or when your site structure changes. Refresh ai.txt and llms-full.txt quarterly or when products change. Review policy files annually. The manifest.json file lists recommended update frequencies for every file in the kit."
          }
        }
      ]
    },
    {
      "@type": "HowTo",
      "@id": "https://ai.silverbackmarketing.com/#howto",
      "name": "How to become AI-ready",
      "description": "A four-phase process for deploying AI Readiness Files to your website so AI systems can accurately understand and represent your brand.",
      "author": {
        "@id": "https://ai.silverbackmarketing.com/#author"
      },
      "step": [
        {
          "@type": "HowToStep",
          "position": 1,
          "name": "Deploy critical identity and content files",
          "text": "Start with robots.txt, ai.txt, llms.txt, and llms-full.txt at your site root. These four critical files deliver the biggest immediate impact and are what most AI systems look for first."
        },
        {
          "@type": "HowToStep",
          "position": 2,
          "name": "Add map and navigation files",
          "text": "Publish ai-sitemap.xml and sitemap.md so AI systems can discover every page efficiently and understand what each page contains before they crawl it."
        },
        {
          "@type": "HowToStep",
          "position": 3,
          "name": "Publish intelligence and research files",
          "text": "Deploy ai-entities.json, ai-intent.json, ai-schema.json, and the rag-index files. This is where precision happens: structured data that powers accurate answers and retrieval."
        },
        {
          "@type": "HowToStep",
          "position": 4,
          "name": "Add policies, verify, and maintain",
          "text": "Publish ai-disclosure.txt and training-data-policy.txt. Use manifest.json and deployment-checklist.md to verify every file is live, returning correct status codes, and kept current."
        }
      ]
    },
    {
      "@type": "ItemList",
      "@id": "https://ai.silverbackmarketing.com/#file-categories",
      "name": "AI Readiness File Categories",
      "description": "The 7 categories of AI Readiness Files",
      "numberOfItems": 7,
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Identity & Permissions",
          "description": "The files that introduce your brand and control which AI systems get access."
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Content Files",
          "description": "The files that give AI the full story about your site in readable text."
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Map & Navigation",
          "description": "The files that help AI navigate your site structure efficiently."
        },
        {
          "@type": "ListItem",
          "position": 4,
          "name": "Intelligence Files",
          "description": "The files that give AI deep knowledge of your entities, products, and user intents."
        },
        {
          "@type": "ListItem",
          "position": 5,
          "name": "Research Files",
          "description": "The files that power AI research and retrieval pipelines."
        },
        {
          "@type": "ListItem",
          "position": 6,
          "name": "Policy Files",
          "description": "The files that set the rules for how AI can use your content."
        },
        {
          "@type": "ListItem",
          "position": 7,
          "name": "Operations Files",
          "description": "The files that help your team deploy and maintain everything."
        }
      ]
    }
  ]
}